Successful real estate agents need to be able to respond to clients quickly. According to a survey by the National Association of Real Estate, email, phone and text are the most popular forms of communication methods for real estate agents. More and more real estate firms and property management companies are turning to Hosted Unified Communications (UC) to help agents stay in touch with their customers, gain more prospects, and close more sales.
UC helps consolidate communication methods and provide agents with the features and capabilities required to stay connected and competitive. This article explores the ways in which UC can help a real estate agency.
Increase Productivity
The convenience and ease of use of Hosted UC can greatly improve productivity for real estate teams. Agents can access all the information they need from their mobile device no matter where they are located. This means agents can spend more time focusing on their clients, setting appointments, showing properties and ultimately sell more properties.
Hosted UC also provides several features to help agents be more productive, such as CRM Integration, IVR/Auto Attendant, Mobility, Call Routing and Call Reporting. All of these features make it easier for a for the agent to interact with clients and stay competitive in this fast-paced market.
Reduce Costs
Because unified communications allow you to utilize a single platform for multiple communication methods, a UC solution will reduce your company’s communication costs. UC requires less hardware to install and maintain, fewer software licensing and support fees, and will help reduce usage charges. Combined with the increased productivity generated by unified communications, real estate firms will realize a better return on investment and higher profit margins.
Improve Client Experience
UC enables Real Estate agencies to deliver a better customer service experience to clients and quickly provide pertinent information that can make the difference between losing and closing a sale.
Real Estate agents and agencies need a way to differentiate themselves - UC makes it easy to respond to client inquiries and collaborate with other agents, without breaking their budgets.
- Professionalism: A Hosted UC phone system lets you link phones via a single business number — clients call the office and are then routed directly to the agent of their choice. If that agent isn't available, someone else is notified and able to take the lead.
- Collaboration: Real estate teams need to be able to communicate anytime from anywhere in order to deliver the most value to clients and close the most sales. Hosted UC allows agents to quickly collaborate on documents, develop presentations, or double-check facts and figures before they meet with clients.
- Video Tours: Video conferencing allow agents to conduct virtual property tours, which give prospective buyers both a clear view of the property itself and a look at the surrounding area when they aren’t able to attend in person.
- Data Ownership: When using personal smartphones and devices, individual real estate agents become the custodians of client information even if they leave the organization. With Hosted UC, agencies can record and store this data on corporate servers rather than risking its loss if agents change firms.